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LITTLE JOE GRASS FED BEEF
AS GOOD AS IT GETS
A feat near impossible to replicate
Little Joe is the global epitome of grass fed beef and according to Billy, the best steak he’s ever eaten!!! You’ll only find it available at Meat at Billy’s several times throughout the year (if that)!
The Little Joe promise is to deliver an all-natural grass fed beef product that offers a minimum marble score of four (AusMeat standard). A feat near impossible to replicate.
Naturally raised by their accredited farmers in southern Australia, Little Joe is independently 3rd party audited to ensure the livestock meet their stringent “never ever” raising claims.
Additionally, the JBS Farm Assurance program ensures their producer base meets Little Joe’s high standards of animal welfare, social responsibility, environmental stewardship and workplace health and safety in order to future-proof the pristine farming country so future generations will have the opportunity to enjoy the remarkable dining experience Little Joe delivers.
The sum of these promises ensures that when you choose Little Joe grass fed beef, you are choosing a product that is not only good for you, but good for the cattle and environment.
WHAT’S IN A NAME?
The name Little Joe was inspired by this product’s elusive marble score of four which separates it from the competition
In the game of craps, achieving a dice roll of four by throwing two twos is colloquially known as a Little Joe.
There is a less than 3% chance of throwing a Little Joe, an uncommon occurrence and near impossible to replicate. Just like this beef.
But that’s how Little Joe rolls…
LITTLE JOE FARMERS
The farmers have demonstrated a continuous ability to raise the bar and deliver highly marbled beef from the best quality genetics and the cleanest environment.
The Little Joe producer base is from the finest agricultural land of southern New South Wales, Victoria and Tasmania. Farming country with pure air, regular rainfall, consistent climate and rich soils are perfectly suited for growing superb grass for raising cattle.
